ROCHESTER: A DAY IN THE LIFE

    Persona video for a city brand

    I made this video to define persona interactions with a brand I helped develop for Rochester, MI (for class). It aims to take you in a "day in the life" of someone who uses the brand internally as a resident and externally as a visitor.

    • CATEGORY
      Motion
      Branding
    • TOOLS
      Cinema 4D
      After Effects

    • DATE
      December 2015
    • Brand Styleguide